“The sexual wellness boom started even before the pandemic, but we saw it gain momentum with it,” she says. If not now, when?”Īrrived it has, as the the sexual wellness market catches fire. As a result, women were underserved and never a top-of-mind priority. “Then there is the complexity of female anatomy and the hormonal spectrum a woman goes through as she ages, monthly at one end and perimenopause and menopause at the other. “Biologically, women were never required to feel pleasure to procreate, unlike men who have to climax to make a baby,” shares Bulbul Hooda, chief marketing officer at Vella Bioscience.
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